The original home-based food idea
01 / FOOD & BEVERAGE / SAUDI ARABIA
A brand worth craving.
A Saudi brand with a distinct flavour and a growing reach.
A brand worth craving.
A presence built to be found.
A visual story of food, discovery and connection — supporting SOMA through performance marketing, search, digital experience and local visibility.
01 Food-first storytelling
02 Search and social
03 Local branch discovery
04 Digital experience
02 / THE BRAND IN FOCUS
Food that tells its own story.
Real imagery from SOMA's official website and ordering experience. Product presentation and packaging carry the personality of the brand.
PHOTOGRAPHY / SOMA WEBSITE & OFFICIAL ORDERING CHANNELS · SHOWCASED AS BRAND ASSETS, NOT CLAIMED AS AGENCY PHOTOGRAPHY
03 / THE STORY
From a homegrown idea to a multi-city name.
SOMA started in 2017 and grew from a home-based food concept into a recognisable Saudi restaurant brand. As the footprint expanded, every digital touchpoint became more important.
Our role: connect discovery, media, website experience and Google Business Profiles so the brand is easier to find, understand and visit. This is a marketing partnership — not a claim that our ads created the branch network.
First official location in Al Khobar
Brand presence expands to Riyadh
Further expansion across Saudi cities
BRAND HISTORY: SOMA'S OFFICIAL ABOUT PAGE
04 / A CLOSER LOOK
More than a menu. An identity.
Products that translate naturally into compelling digital content — from close-up food imagery to the brand's instantly recognisable pink packaging.
Signature grape leavesPRODUCT STORY
Made to shareMENU EXPERIENCE
Everyday favouritesFOOD PHOTOGRAPHY
05 / SOMA ON SCREEN
Sometimes the best story moves.
A selection of publicly published SOMA coverage, including creator reviews and an Instagram Reel linked directly from SOMA's own press page.
VIDEO / INDEPENDENT CREATOR
The food people talk about.
Public creator coverage featuring SOMA Grape Leaves. Shown as brand media, not represented as a video produced by New Cairo Digital.
Watch on YouTube ↗▶
INSTAGRAM / REVIEW
A flavour worth sharing.
Creator review linked on SOMA's official press page.
Watch Reel ↗▶
TIKTOK / REVIEW
A closer look at SOMA.
Third-party product coverage, referenced by SOMA's official website.
Watch Video ↗Video availability is controlled by the original platforms. YouTube plays in-page where embedding is allowed; Instagram and TikTok open the original creator videos. Preview images on these links come from SOMA's product gallery, not from the original video thumbnails.
06 / SCALE IN NUMBERS
Big reach. No private sales figures.
A discreet snapshot of the scale of work across a complete 12-month reporting window.
Source: Oviond, connected SOMA Google Ads and Meta Ads data, 1 October 2025–30 September 2026. Figures rounded down and reported separately by platform. Impressions are not unique people or incremental sales; this does not disclose advertising spend, client revenue or ROAS.
07 / THE WORK BEHIND THE WORK
One brand. Connected channels.
Our scope spans the places where discovery becomes interest, then an action.
Google Ads
Intent-led campaigns and continuous performance decisions.
Social Advertising
Brand-led promotion that turns food content into reach and interest.
SEO & Website
Clear brand, menu and discovery experiences across the website.
Google Business Profiles
Practical branch information and better local discovery.
08 / THE DIGITAL EXPERIENCE
From craving to the next click.
SOMA's website brings together the brand story, food categories and the practical next steps customers need. The aim is simple: turn curiosity into a clear path toward a menu, an order or a nearby branch.
Explore SOMA's website ↗NEW CAIRO DIGITAL / YOUR BRAND NEXT
Make your brand unmissable.
From first discovery to the next click, build a brand experience people want to come back to.
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