LOCAL SERVICE MARKETING / CALGARY, CANADA

Real homes.
Real demand.
More leads.

How we brought Google Ads, SEO, website development and content together to make Eco Valley Chem-Dry a stronger local lead-generation experience.

Google AdsSEOWeb DevelopmentContent CreationMeta Ads

Chem-Dry technician using green carpet cleaning equipment inside a residential bedroom — 01 / THE WORK IN ACTION Professional carpet cleaning / Calgary

Chem-Dry technician standing in a bright room with professional carpet cleaning equipment — 02 / BRAND TRUST

Professional rug cleaning photography on Eco Valley Chem-Dry website — 03 / SERVICE EXPERTISE

100+Qualified leads in a month

Selected peak month

Under $2Cost per click

CPC, not cost per qualified lead

5 areasCore local markets

Calgary + surrounding communities

Selected monthly performance highlights. CPC refers to cost per click, not cost per qualified lead.

01 / VISUAL PORTFOLIO

Proof starts with the work you can see.

Real cleaning imagery, practical service benefits and a consistent visual presentation. All featured photography comes from Eco Valley Chem-Dry's published website.

Lifestyle photograph from Eco Valley Chem-Dry carpet cleaning website — LIVING SPACES Healthy-home messaging and customer reassurance

Carpet cleaning service photography featured by Eco Valley Chem-Dry — CARPET CARE

Upholstery cleaning visual from Eco Valley Chem-Dry website — UPHOLSTERY

Chem-Dry professional technician demonstrating equipment inside a home — LOCAL EXPERTISE A service people can see, trust and book

Brand and service imagery from Eco Valley Chem-Dry's official website.

02 / THE CHALLENGE

Not just clicks. The right enquiries.

Local cleaning is a high-intent business. Homeowners want confidence before they call: a trusted provider, visible work, clear services and an easy way to request an estimate.

We approached the account as a connected system, bringing demand capture, local organic discovery, helpful content and the website experience together to support quality enquiries.

Capture high-intent demand

Focused advertising around the services local customers actively search for.

Make every visit count

Clear service pages and easy routes to calls and estimates.

Keep building visibility

Local SEO and informative content that supports discovery beyond paid media.

03 / WEBSITE EXPERIENCE

From search to a real conversation.

Trust, clarity and clear actions are essential when the conversion is a call or an estimate rather than an online purchase.

ecovalleychemdry.ca

Service imagery featured on Eco Valley Chem-Dry website

CARPET CLEANING IN CALGARYA clearer path to a cleaner home.FREE ESTIMATE ↗

DIGITAL JOURNEY

A site built around what customers need.

Our website development work supports a straightforward experience: service benefits, coverage areas, useful information and an accessible contact path. The visual alongside illustrates a clear estimate-focused customer journey.

Explore the live website ↗ Carpet cleaning service page ↗ SEO & content library ↗

04 / OUR WORK

Four disciplines. One growth objective.

Performance and presentation work together to turn relevant traffic into genuine opportunities for the business.

01 / PAID SEARCH

Google Ads

High-intent campaign management, testing, search-term control and efficiency-focused optimisation.

02 / SEARCH VISIBILITY

Local SEO

Service-led optimisation and local content to help customers find the right solution in the right area.

03 / DIGITAL EXPERIENCE

Web Development

Improvements to the website experience, its service information and conversion pathways.

04 / COMMUNICATION

Content Creation

Practical articles and service content built around questions real homeowners ask before booking.

Additional paid social support has also formed part of the wider account scope. Performance figures shown here relate to the reported lead-generation programme.

05 / CONTENT YOU CAN EXPLORE